Google’s AI Panic Continues
Photo by Mitchell Luo on Unsplash
It has frequently been said that big tech companies are too big to fail. They’re too innovative ever to hit a dead end and will always find their way out of any difficulties without too much trouble.
This looks like it might be faulty thinking, as Google clearly sees the end of search and is panicking about the future.
After the recent layoffs, Google has a new idea. Charging for premium search results powered by artificial intelligence. It’s another rearrange the deckchairs on the Titanic moment, and let’s see why.
The Plot Thickens
Google’s latest panic is like finding out Superman is starting a GoFundMe for cape repairs. They’ve heard the wake-up call that people are moving from search to AI and reacted with haste. Their layoffs sent shockwaves through Silicon Valley and now their potential AI paywall smacks of desperation.
AI Austerity
First, they came for our jobs. Now they are coming for our content.
Google’s moves signal the AI winter that is coming and will change how we work and use the web — for good (and bad). Charging for search results sounds practically outlandish at this point but this might just start affecting your day-to-day compiler error search.
I mean remember when Netflix started cracking down on password sharing? This penny-pinching from last year was only the start. I’m not to say when it will end, but it’s not good for any of us.
The Working from Home AI Shock
The shift toward monetizing everything and anything around AI could also exacerbate the existing tensions in the tech workforce. Many of us embraced the work-from-home (WFH) model for its flexibility and the cost-saving perks, like avoiding the soul-crushing commute. But if companies start nickel-and-diming for AI tools that were once free, those “savings” start to look a lot less appealing.
Imagine needing to get an AI code review for that project you’re working on, but needing to pay for it. What happens if you need that for an interview take-home project? What if the cost is more than a trivial amount? You don’t need to answer that question now, but you will have to make up your mind soon.
Conclusion
The Times, They Are A-Changin’
As we navigate these uncertain waters, one thing is clear: the tech industry’s love affair with AI is entering a new, complicated phase. Whether Google’s move is a sign of innovation or desperation remains to be seen. But one thing’s for sure: the tech world is watching, and so am I.